Attack abilities will often have effects that increase their power.
If an attack effect is listed on an ability card after an attack, the target (or targets) of the attack is subject to the additional effect as well, after damage from the attack is resolved.
Attack effects are applied regardless of whether the corresponding attack does damage.
These effects (except experience gains) are optional and can be skipped.
Some character actions can also apply these effects without an attack, and in such cases the target of the effect is written on the ability card.