Trait cards adjust a character’s Alignment when bought (in the direction indicated by the arrow in the top-right corner of the card), and the player earns Reputation Stars if they meet the criteria on the card.
Players may collect as many Trait cards as they wish. Trait Cards are a type of Market Card.
If a player buys a Trait card, they immediately move the tracking token on their Alignment card as indicated by the arrow icon on the card, if possible.