The game represents the 3-day Stamp Show using three rounds. Each round is further divided into 3 phases: Collect, Swap, and Show.

1. During the Collect Phase, players take turns selecting items from the pool of stamps and attendee cards until each player has collected 6 items.

2. During the Swap Phase, all players simultaneously split their newly collected items into 2 piles to offer to other collectors and a reserved item to keep. Then, players take turns choosing piles to determine who ends up with which items.

3. During the Show Phase, all players simultaneously place their new items into their albums and score points for that round.

The Final Show takes place after the third Show Phase of the game. Players simultaneously calculate scores one last time based on their album and a special Finale contest. The player with the most points wins!